Niello Porsche Macan Launch, Rocklin

Porsche was releasing a whole new model of car called the Macan, which means Tiger. I suggested we hire an awesome Gypsy Rock band from San Francisco named Diego's Umbrella. We were doing a full stage, lighting, some drapery and video inside. Set up for this event happened to be on the hottest day of the year so far at a very toasty 99ยบ. It was a challenge for sure. I brought in Chris and Luis. They helped bring gear and the generator we needed. The event was PACKED! There were a lot of people in attendance. The launch of the car started with an introduction by the General manager Todd English, this was followed by a distant drum pounding. Everyone turned around and coming up the driveway was Jake, the drummer in the band, beating his 'Party Drum', as he led the car into the main area. At the same time, they uncovered the other Macan. It was an incredible amount of work, but one of the best launch events we have ever done.

This event required 2 trailers.

This event required 2 trailers.

It took nearly an hour just to level the stage on this slanted parking lot

It took nearly an hour just to level the stage on this slanted parking lot

Jake the drummer, Megan, and Nicole.

Jake the drummer, Megan, and Nicole.

Todd English, General Manager Niello Porsche

Todd English, General Manager Niello Porsche

Jake and his Party Drum leading in the new Macan Turbo

Jake and his Party Drum leading in the new Macan Turbo

Diego's Umbrella

Diego's Umbrella