Porsche was releasing a whole new model of car called the Macan, which means Tiger. I suggested we hire an awesome Gypsy Rock band from San Francisco named Diego's Umbrella. We were doing a full stage, lighting, some drapery and video inside. Set up for this event happened to be on the hottest day of the year so far at a very toasty 99º. It was a challenge for sure. I brought in Chris and Luis. They helped bring gear and the generator we needed. The event was PACKED! There were a lot of people in attendance. The launch of the car started with an introduction by the General manager Todd English, this was followed by a distant drum pounding. Everyone turned around and coming up the driveway was Jake, the drummer in the band, beating his 'Party Drum', as he led the car into the main area. At the same time, they uncovered the other Macan. It was an incredible amount of work, but one of the best launch events we have ever done.